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June 7, 2024


Strategies for Collecting Opt-In Consent for a Texting Campaign

Jono Kupferberg

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By ensuring that your contacts genuinely want to receive your messages, you can significantly reduce opt-outs and enhance the overall effectiveness of your texting efforts. Here’s how you can collect opt-in consent and why it’s crucial for minimizing opt-outs.

Create Clear and Compliant Opt-In Messages

Your opt-in messages should be clear and concise. They should include:

– The organization/campaign name.

– The purpose of the messages (e.g., promotional offers, updates).

– Information on message frequency.

– A disclaimer about message and data rates.

– Instructions on how to opt-out.

Use Multiple Opt-In Methods

Offer various ways for voters to opt-in to your SMS campaign:

– Website Forms: Include a checkbox for SMS consent on your website forms, such as during newsletter sign up or on a dedicated subscription page.

– Text-to-Join Keywords: Allow contacts to opt-in by texting a specific keyword to your short code or phone number. This method is straightforward and user-friendly.

– In-Person or Paper Forms: Collect consent through physical forms at your headquarters or events. Ensure these forms include all necessary information and a clear opt-in checkbox.

– QR Codes: Use QR codes that, when scanned, direct users to a form or automatically send a text to opt-in.

Implement Double Opt-In for Extra Security

Double opt-in adds an extra layer of confirmation, ensuring that contacts genuinely want to receive your messages. After the initial opt-in, send a confirmation text asking them to reply with a keyword (e.g., “YES”) to confirm their subscription.

Provide Opt-Out Information

Every message you send should include clear instructions on how to opt-out, such as replying with “STOP to opt out”.

Maintain Records of Consent

Keep detailed records of all consents obtained, including the date, time, and method of consent. This is crucial for compliance and in case of any disputes.

Send a Welcome Message

After a customer opts in, send a welcome message that reiterates what they can expect from your SMS campaign. This message should also include opt-out instructions and any other relevant information.

Monitor and Adjust Your Campaign

Regularly review the performance of your SMS campaign and make adjustments as needed. Pay attention to opt-out rates and feedback to improve your messaging strategy.

Example Opt-In Scripts

Single Opt-In

“[Org/Campaign Name]: Welcome! By subscribing, you agree to receive promotional messages from us. Msg & data rates may apply. Reply STOP to unsubscribe. For help, reply HELP. Terms & Privacy Policy: [URL]”

Double Opt-In

Initial Message: “[Org/Campaign Name]: Thanks for signing up! Reply YES to confirm your subscription to receive promotional messages. Msg & data rates may apply. Terms & Privacy Policy: [URL]”

Confirmation Message: “[Org/Campaign Name]: Welcome! You are now subscribed to receive promotional messages. Msg frequency varies. Reply STOP to unsubscribe. For help, reply HELP. Terms & Privacy Policy: [URL]”

Importance of Reducing Opt-Outs for a Successful Texting Campaign

Enhanced Voter Trust

By obtaining explicit consent, you show respect for your contacts’ privacy and preferences, fostering trust and loyalty.

Targeted Outreach

An opted-in audience allows you to tailor your SMS campaigns to specific voter segments, delivering personalized content that resonates with their interests and needs.

Improved ROI

SMS marketing to a receptive audience typically yields higher engagement rates, greater turnout, and, consequently, improved Return on Investment (ROI) compared to unsolicited messaging.

Compliance and Legal Protection

Adhering to SMS opt-in regulations protects your campaign from legal repercussions and ensures your outreach efforts are above board.

Better Voter Experience

Providing clear opt-in and opt-out options ensures a positive voter experience, reducing frustration and enhancing the likely hood they show up and vote in November!

By following these steps and emphasizing the importance of reducing opt-outs, you can create a successful and compliant SMS outreach campaign that keeps your voters engaged and your campaign thriving.

Be sure to check out HubDialer’s Support page for additional demo videos and resources. And as always, please reach out to support@hubdialer.com with any questions.

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