September 24, 2022
Election day is less than 90 days away or even sooner depending on the state’s early vote. Your campaign or organization has probably completed its message mapping – polling, IVR surveys, focus groups. TV and radio have been purchased, and direct mail is likely finalized and off to the printers.
Now it’s time to activate your volunteers in the most meaningful way possible: coalition building.
Want to know a secret? Volunteers have something no paid marketing could buy: passion and enthusiasm!
Time and time again, we see the best calling campaigns not based on length of script or number of agents on a shift, but through the quality of the conversations between a volunteer and the call recipient.
A working parent, who rushed out of the office for after school pickups, then zooming off to ballet. In that tiny sliver of a moment between pickups and dropoffs, she gets a phone call (true story).
How do you keep her on the phone and engaged in your message?
For example, pairing first generation callers with first generation call recipients could lead to a greater empathy and understanding, and create a safer space for a message to be received. Intercultural communication is essential.
Predictive dialers are extremely useful in managing our most valuable nonrenewable asset: time. The most effective calling campaigns leverage your greatest asset, your volunteers, so their time is spent having conversations. Leave the setup, dialing, and wait times to us.